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Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Paid inclusion (placement) include Pay Per Click (PPC) or better known as Cost Per Click (CPC) and Cost Per Impression (CPM) methods which are inorganic ways of getting your site listed on search engines.

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Search Engine Optimization
Pay Per Click Advertising
Cost Per Impression

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SEO, SEM and Affiliate Marketing

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